Lessons on Staying Innovative After an Acquisition

Mar 11, 2017 | 3:30pm – 4:30pm CT
See more events tagged:


Will Allen


In a world where startups are celebrated for a Lean approach, growth hacking and speed to market — how do these core principles translate when they become a product team inside a big company? Learn why building innovative products in a large company takes a deliberate strategy and smart execution. Will Allen acted as the COO of Behance, Inc. prior to its acquisition by Adobe in 2012, leading the integration of the team and its products into Adobe. Drawing on lessons in scaling Behance and 99U, and launching Adobe Portfolio and Adobe Talent, Will shares insights on the common pitfalls to avoid, building institutional support, leveraging scale you have (while also learning when to avoid it).

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Advanced