Social is More than a Metric

Mar 12, 2017 | 3:30pm – 4:30pm CT
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Social is More than a Metric


Rod Favaron


Social media is an industry like no other. It moves faster than any other market in history and its value can’t be summed up with one metric. Stop asking me to prove the value of social. Start figuring out your challenges and I’ll tell you the way social can help solve them and impact your bottom line.

It’s personal. It’s bi-directional. And its data is some of the richest we’ve ever seen. But at the same time, social has taken your brand out of your control, while also asking you to be more participatory than ever. How will it evolve over the next five years and what do you need to do to stay ahead?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session