The Product Field Reference Guide

Mar 12, 2017

11:00am – 11:30am CT

The book in charge is called „The Product Field Reference Guide“. It provides valuable advice and guidance for ambitious product people in two different ways. For one, it explains the Product Field, a model, a canvas and a toolbox for product innovation. For another, it provides new insight on the very nature of product innovation — the key terms here are complexity, adaptivity and systemness. In this session, we will focus on the latter. The audience will be confronted with the tricky truth, and how to deal with it. We will read out loud about the power of product thinking and about the value of cognitive media when addressing adaptive complex systems, such as product innovation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Klaus-Peter Frahm
Klaus-Peter Frahm

news aktuell GmbH

photo of Wolfgang Wopperer-Beholz
Wolfgang Wopperer-Beholz

Product Field GbR

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge