In a nod to the integrated nature of SXSW 2017, we’ll examine the music, design and interactive industries and discuss the pleasures—and perils!—of making creative work in the places where they overlap. How has design and interactive influenced a new generation of musicians? How has the need for interactivity and engagement changed the music video commissioning process? Is it possible for marketing to serve music and musicians in an interesting and useful way? And how does anyone get paid? Join Stink Studios, Pitchfork and Spotify as we explore and debate all of the above and, probably, agree to disagree about Kanye.