Pitching Your Creative Business to Investors

Whether they are consumer tech products or creative agencies, creative companies can drive a very real yet different value proposition than their sexy high tech peers who are hyped for disrupting the next big thing. Creative companies derive huge value from their longer economic life cycle, including licensing and advertising. But, if you’re a creative company looking for an investor, how you should tell the story of your company is inherently different from your non-creative peers. This panel will explore:

· Utilizing creativity to tell your story and distinguishing yourself

· How to communicate the proposition of a creative company

· Explaining your differences/standing out agai

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Lisa Langsdorf

GoodEye PR

Kotaro Sasamoto

Dentsu Ventures

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