Sold: Will Customers Pay for Your Big Idea?
Innovation is an important driver of growth, but successful innovation – measured in dollars and cents – is a very hard target to hit. Seventy two percent of innovations fail to meet their financial targets, or fail entirely. Many have come to accept that a high failure rate is just the cost of doing business. But as tech funding stalls, you can’t afford such risk or poor returns. You must know how to monetize your investments. How you price your products will determine your future. This panel, which consists of a founder, CEO, CMO and board member, will convene Silicon Valley power players to discuss these challenges and explore lessons learned in successfully monetizing innovations.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.