Atomised News Stories for a Bite-Size Generation

Mar 14, 2017 | 9:30am – 10:30am CT
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Atomised News Stories For a Bite-Size Generation


Robert McKenzie


Barbara Zambrini


News consumers are changing. Social networks are a big part of their lives, providing a highly personalised view of the world. In the fight for their attention, how do we encourage them to engage with important stories and high quality, objective journalism?

News is largely delivered in linear formats, yet in an increasingly fragmented world we consume the individual elements that interest us. Important aspects of a story could be broken down into smaller, self-contained "atoms" linked together, leading to non-linear journeys. Atoms could be re-purposed across platforms and content could be delivered in formats that suit an individual’s needs leading to context-driven, adaptive news stories.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Journalism