Premium Content in the "Press Play" Culture

Mar 11, 2017 | 12:30pm – 1:30pm CT
#PressPlay
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Premium Content in the "Press Play" Culture

Amidst the constant chatter of customizing content to appeal to the younger audience and their ever decreasing attention span, a new and unexpected phenomenon has emerged: The Press Play Culture - a climate in which audiences are attracted to more premium content on Netflix, Amazon and other OTTs, eliminating the very notion of holding our audiences’ attention in the more traditional cable network landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session