#PressPlay

Premium Content in the "Press Play" Culture

Mar 11, 2017

12:30pm – 1:30pm CT

Amidst the constant chatter of customizing content to appeal to the younger audience and their ever decreasing attention span, a new and unexpected phenomenon has emerged: The Press Play Culture - a climate in which audiences are attracted to more premium content on Netflix, Amazon and other OTTs, eliminating the very notion of holding our audiences’ attention in the more traditional cable network landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Tracey Baird

Thank You Brain! Productions

Andrew Fried

Boardwalk Pictures

Elsa Ramo

Ramo Law PC

Details

Primary Entry:
Platinum Badge
Film Badge
Secondary Entry:
Music Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Film & TV Industry

Level:

Intermediate