Designed in China: Eastern Startups Look West
Many people associate “Made in China” with mass-produced consumer goods from multinational conglomerates. But that’s in large part because many of China’s most innovative companies have focused on the giant local market, rather than pushing products internationally. In the same way that hardware startups turned to crowdfunding to fund tooling and manufacturing, Chinese startups have turned to crowdfunding as a reliable, low cost way to test their products across many different markets and expand internationally. So how does a Chinese hardware startup overcome obstacles like language and cultural differences to grow into a successful, international business? Come to this session to find out.
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