How Marginal Gains is turning "Good" to Gold

Mar 14, 2017

9:30am – 10:30am CT

When Sir David Brailsford coached the British track cycling team to win 70% of the Gold Medals in the 2008 Olympics, his methods had more to do with focusing on the minutiae than miraculous performance. Over a 4-year timeframe small, 1% improvements in every aspect of his riders’ performance, equipment and lifestyle was his secret—a process called “Marginal Gains.” Join ex-professional cyclist and Critical Mass CCO Conor Brady and Hannah Ellis-Petersen, culture editor from The Guardian, to discuss how the philosophy of marginal gains is beginning to impact education and design. This is a talk for anyone who believes success can come from sweating the details, and a focused effort over time.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Conor Brady
Conor Brady

Critical Mass

photo of Hannah Ellis-Petersen
Hannah Ellis-Petersen

Guardian News & Media

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