How Marginal Gains is turning "Good" to Gold
When Sir David Brailsford coached the British track cycling team to win 70% of the Gold Medals in the 2008 Olympics, his methods had more to do with focusing on the minutiae than miraculous performance. Over a 4-year timeframe small, 1% improvements in every aspect of his riders’ performance, equipment and lifestyle was his secret—a process called “Marginal Gains.” Join ex-professional cyclist and Critical Mass CCO Conor Brady and Hannah Ellis-Petersen, culture editor from The Guardian, to discuss how the philosophy of marginal gains is beginning to impact education and design. This is a talk for anyone who believes success can come from sweating the details, and a focused effort over time.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
![photo of Conor Brady](https://img.sxsw.com/2017/presenters/269066.jpg)
Conor Brady
Critical Mass
![photo of Hannah Ellis-Petersen](https://img.sxsw.com/2017/presenters/101090.jpg)
Hannah Ellis-Petersen
Guardian News & Media