How Marginal Gains is turning "Good" to Gold

Mar 14, 2017 | 9:30am – 10:30am CT
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How Marginal Gains is turning "Good" to Gold

When Sir David Brailsford coached the British track cycling team to win 70% of the Gold Medals in the 2008 Olympics, his methods had more to do with focusing on the minutiae than miraculous performance. Over a 4-year timeframe small, 1% improvements in every aspect of his riders’ performance, equipment and lifestyle was his secret—a process called “Marginal Gains.” Join ex-professional cyclist and Critical Mass CCO Conor Brady and Hannah Ellis-Petersen, culture editor from The Guardian, to discuss how the philosophy of marginal gains is beginning to impact education and design. This is a talk for anyone who believes success can come from sweating the details, and a focused effort over time.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Dual
Event Type: Session
Track: Design