How the World's Biggest Sport is Making It in US

Mar 11, 2017 | 12:30pm – 1:30pm CT
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The US market is probably one of the most difficult sports markets to penetrate, in part because it’s such a crowded space with the NFL, NBA, MLB, NHL, MLS, NASL, NASCAR, PGA TOUR, and WTA, among others, all competing for the attention of sports fans. Add to that, European soccer clubs’ most valuable assets–their world-class players, stadiums and the many of their hardcore fans–are based in their home countries. Despite being hugely successful globally, in America, soccer is still in a battle to break-in to the top three sports. How are European super clubs winning the attention, hearts and minds of Americans? How can these insights help all business leaders engage and grow their audience?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Advanced