Beyond Scale: Smarter Ways to Think About Growth

Mar 13, 2017 | 3:30pm – 4:30pm CT
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Mia Mabanta


Lindsey Underwood


For years, digital publishers have been chasing scale, using Facebook and other platforms to boost their monthly UVs and crowing about each milestone hit. But a focus on topline UVs can obscure the real story. Julia Turner of Slate, Pam Wasserstein of New York Media, Mia Mabanta of Quartz, and Lindsey Underwood of Vogue will explore smarter ways to think about audience growth in the distributed age. What does it mean for an audience to be engaged? How do you measure that engagement? And how will those tactics evolve as we move further into the platform era?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Panel
Event Type: Session