As creators and marketers we sometimes fall into the "Me" trap. Often our own individual feelings and beliefs take center stage and cloud our ability to clearly understand and solve the problems in front of us because simply put, we're to far up our own asses.
For our sessions we'll ask each participant who enters to pick up a character dossier and for the next hour we'll simply be somebody else. No longer are you the social digital maverick of agency X but the vice principal of a down and out high school in Missouri or an employee of a 24 Locksmith Business with two kids. You think how they think, do what they would do and most importantly drink what they drink.