Starting anything new is hard. Especially in healthcare. With a complex, regulated, multi-sided market, traditional experience-led business design can lead to abject, expensive failure. Customer discovery and following the flow of dollars is critical. But not easy. Hear from founders, funders & advisors about business design in healthcare. Examples are drawn from companies that deliver health services, take on financial risk, analyze care & provide data tooling. Learn from panelists' experiences: hundreds of millions of dollars in venture money raised and spent, millions of users engaged, Presidential-level policy initiatives, and a litany of failures as well.