Content Distribution Platforms: Friends or Foes?
Many publishers are becoming more reliant than ever on content distribution platforms such as Facebook and Snapchat to reach new audiences. But the risk is that these new readers may end up consuming more content off platform than on those owned by publishers. Is this a viable long-term strategy for publishers? Are distributed networks a threat or an opportunity? Specialists from across the publishing and media industry will share their thoughts on how they balance the need to build reach on third-party platforms with monetizing on their owned platforms.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.