Content Distribution Platforms: Friends or Foes?

Mar 12, 2017 | 5:30pm – 6:30pm

Speakers

Denise Law

The Economist Newspaper

Olivia Ralston

Conde Nast International

Steven Oh

The Young Turks

Many publishers are becoming more reliant than ever on content distribution platforms such as Facebook and Snapchat to reach new audiences. But the risk is that these new readers may end up consuming more content off platform than on those owned by publishers. Is this a viable long-term strategy for publishers? Are distributed networks a threat or an opportunity? Specialists from across the publishing and media industry will share their thoughts on how they balance the need to build reach on third-party platforms with monetizing on their owned platforms.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Journalism
Level: Advanced