We often hear about how brands are giving up control to social media influencers and YouTube stars to tell visual stories and reach new audiences. What happens when you take this even further and give up complete control of your social accounts? National Geographic turned over the keys to their Instagram account to some of the best photographers in the world and they've become the most followed media brand on Instagram. Now they're following a similar model with Live programming on platforms like Facebook and Snapchat. Learn more about how letting go can go a long way when it comes to social media and visual storytelling.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.