VR requires an entirely new set of design principles that deviate from that of desktop computing. Meet the artists and technologists that are exploring the shifting paradigms of user interface for immersive media. These individuals are harnessing the power of gesture recognition, spatialized sound, and haptic feedback to establish best practices for VR content creation. This panel will examine how their experiments on Vive, Oculus, and mobile VR can help inform a more responsive, emergent form of storytelling for the next generation of VR creators.