Game On: How to Engage Gaming Influencers

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The gaming audience is massive – according to the ESA, 63% of U.S. households include at least one person who plays video games regularly (3 hours or more a week) with 48% owning a dedicated game console. But how do you reach PC/online/console gamers? Join us as we discuss how to navigate the gaming ecosystem that includes massive consumer shows like PAX, RTX and eSports events, popular livestreams and influencers on Twitch, and gaming “shows” and channels on YouTube. You will hear from leading players in the gaming influencer space like Rooster Teeth, Twitch and 3BlackDot about the best ways brands and causes can tap influencers in this space – and maybe more importantly, what NOT to do.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session