Game On: How to Engage Gaming Influencers

Mar 16, 2017 | 4:00pm – 5:00pm

Speakers

Angelo Pullen

3BLACKDOT

Kat English

Ad Council

Luis Medina

Rooster Teeth Productions LLC

The gaming audience is massive – according to the ESA, 63% of U.S. households include at least one person who plays video games regularly (3 hours or more a week) with 48% owning a dedicated game console. But how do you reach PC/online/console gamers? Join us as we discuss how to navigate the gaming ecosystem that includes massive consumer shows like PAX, RTX and eSports events, popular livestreams and influencers on Twitch, and gaming “shows” and channels on YouTube. You will hear from leading players in the gaming influencer space like Rooster Teeth, Twitch and 3BlackDot about the best ways brands and causes can tap influencers in this space – and maybe more importantly, what NOT to do.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate