Healthy,Wealthy,Wise:The Transformational Consumer

Date TBA
Transformational Consumer Demands, Downloads + $$$


Tara-Nicholle Nelson

Transformational Consumer Insights

60% of customers view life as a continuous series of behavior change projects. They are on a never-ending hero's journey toward better versions of themselves. They spend over $4T/year on products that help them get healthier, wealthier and wiser. They are Transformational Consumers. Their real-world behavior change journey is riddled with insights for innovation, brand, digital and content strategies that create lifelong love affairs with the companies that serve these people. Nelson, author of The Transformational Consumer, will share actionable digital trends, product and marketing insights from this very human, very heroic journey.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Book reading
Event Type: Session
Level: Intermediate