How One Visual Campaign is Fighting Homelessness

Mar 14, 2017 | 12:30pm – 1:30pm CT
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How One Visual Campaign is Fighting Homelessness


In 2016, Seattle nonprofit WeCount was seeking ways to promote its peer-to-peer giving service that directly links donors with homeless neighbors. Visual communications agency Killer Infographics teamed up with WeCount to donate a full-service visual campaign incorporating a myriad of customized content. Killer CEO Amy Balliett and WeCount Executive Director Graham Pruss will share successful strategies from this visual campaign. Balliett will offer advice based on Killer’s extensive work with nonprofits on how organizations can use visual communication to boost engagement and donations. Attendees will learn how to choose the best content types and platforms for targeting specific audiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Dual
Event Type: Session