Actionable Gamification for the Win

Mar 10, 2017 | 11:00am – 12:00pm CT
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Actionable Gamification for the Win


Talks on gamification often expand on theory and the potential to solve a wide range of problems. However, few provide a methodology for determining the nature of the challenge and design for an effective solution. A Gamification pioneer and International keynote speaker, Yu-Kai Chou presents a systematic approach to implement effective gameful design for any process. Using an actionable gamification approach, the elements of human motivation become the salient factors in the design process. Instead of focusing on game elements like points, badges, and leaderboards, Yu-kai will break down motivation into the eight Core Drives that inspire people to engage and learn through game techniques.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Design