Talks on gamification often expand on theory and the potential to solve a wide range of problems. However, few provide a methodology for determining the nature of the challenge and design for an effective solution. A Gamification pioneer and International keynote speaker, Yu-Kai Chou presents a systematic approach to implement effective gameful design for any process. Using an actionable gamification approach, the elements of human motivation become the salient factors in the design process. Instead of focusing on game elements like points, badges, and leaderboards, Yu-kai will break down motivation into the eight Core Drives that inspire people to engage and learn through game techniques.