The line between corporate sponsorship and direct team ownership is becoming increasingly blurred. How far are we from teams being outright owned by corporations in direct competition to promote their global brands? We now have branded arenas, jerseys with logos, race cars covered in every type of advertising. The leagues are the middlemen—what if global brands cut them out to directly own teams? Why waste time inundating us with commercials? What would sports look like with no barrier to corporate ownership? Amazon stadiums and Apple Uniforms? Google competing with Facebook for the world's greatest players? Imagine a dystopian future where Nike plays Adidas for a bloody World Championship.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.