Humans, Machines & the Future of Industrial Design

Humans, Machines & the Future of Industrial Design


Pip Mothersill

MIT Media Lab

In today’s digitally-mediated world, designers translate ideas back and forth between the richly poetic language of the physical world and the logical parameters in Computer-Aided Design tools. As these tools develop to understand more of our intuitive human knowledge, they will have the ability to become intelligent collaborators in our creative process. How will the objects and activities of design change in this future? Through exploring how objects ‘work’, this talk considers how an acute understanding of this design language can make us better designers and help to develop more intuitive computational design tools that provoke and democratize a ‘new’ industrial design process.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Design
Level: Intermediate
Online: Website Slides