High Stakes Business Between Startups & Blue Chips
As the Managing Director of WPP Ventures and co-founder of The Brandery, Dave Knox wears two hats—one of Blue Chip companies and another of startups. He is often a translator when these two business worlds intersect. Dave helps Blue Chips and startups find common ground, innovate and create mutually beneficial business relationships in his book Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips. This book will be the must-have business tool for Blue Chip marketers looking to form a strong partnership with startups in this new digital economy. In his session, Dave will discuss his book and share valuable insights.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.