Crowdfunding forever changed the relationship between consumers and the products they support. Now that the JOBS Act has been passed and regulations have been put in place to allow anyone to be an investor, equity crowdfunding will change this relationship even further. This new paradigm will have a tremendous impact on the future of business, so where do we go from here, and is it right for every startup? By looking at a few case studies, this session will dive into the new world of equity crowdfunding and the new opportunities it brings for businesses and investors alike.