The way to improve health outcomes and lower costs in the U.S. is to treat the 150MM people facing chronic diseases as "consumers", not "patients." Consumers expect choices, ready access to information, and convenience. Fewer than one in five consumers know about support services aimed to help them pay for or take their prescribed medicines, yet thousands stop taking medicine simply because they can't afford it. Learn how three very different companies (pharmacy giant CVS Health, MyHealthTeams – a social network for 800,000 people with chronic conditions, biotech leader Biogen) bring consumer approaches to help consumers get better outcomes, while lowering healthcare costs overall.