In contrast to our savvy consumer ways in retail, real estate, and travel, most Americans are incredibly passive when it comes to health care, an industry that impacts not only lives but also wallets. Americans spend 16% of their annual income on health care, nearly 26 million Americans don't take their meds due to cost, and out-of-pocket health care spending continues to rise and put more people in debt. This panel will bring together diverse voices in consumer health care to discuss why people aren't doing more to research and shop for health care, as well as what’s it going to take - data, engineering, design, policy, or otherwise - to empower people to make better health care decisions.