Technology innovation and adoption has been rapidly increasing and with it comes a number of questions around data privacy, including health data. With multiple generations engaging mobile devices, social tools, etc, there are now different levels of comfort around privacy. In order to address the concerns of different consumers, we must first understand the fears and issues, legitimate or otherwise. It is only with this information that we will be able to continue innovating. 23andMe’s Privacy Officer will present what the company has learned from its customers and discuss how this info can broadly inform the next generation of digital health products.