Wrapped Up in the Big Screen: Amplifying Cinematic Film and TV with VR

Mar 16, 2017 | 12:30pm – 1:30pm CT
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Getting viewers to go to the theater or pay for premium cable subscriptions in a Netflix and cord-cutting world is more challenging than ever, leaving entertainment marketers with the need for the most memorable tactics to entice viewers to pay for the real-deal experience and keep them engaged in between releases.

Immersive VR experiences have evolved into the next level of movie and TV trailers for a continually tech and media-savvy generation, luring them into fresh cinematic content and holding their interest in between seasons for highly anticipated franchises. A panel of studio, VR, production and tech experts will discuss campaign results, best practices and an outlook for the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: VR/AR
Level: Advanced