Getting viewers to go to the theater or pay for premium cable subscriptions in a Netflix and cord-cutting world is more challenging than ever, leaving entertainment marketers with the need for the most memorable tactics to entice viewers to pay for the real-deal experience and keep them engaged in between releases.

Immersive VR experiences have evolved into the next level of movie and TV trailers for a continually tech and media-savvy generation, luring them into fresh cinematic content and holding their interest in between seasons for highly anticipated franchises. A panel of studio, VR, production and tech experts will discuss campaign results, best practices and an outlook for the future.