This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”

Programmatic Advertising – sure, you’ve heard the term but how much do you actually know about the platform and its players? The industry is on track to reach $37B in global ad spend by 2019 – and it’s time to learn why!

In this workshop session, expert trainers will provide a deep dive on the media buying ecosystem, the Real-time Bidding (RTB) process and essential terminology, to help you talk the talk and kill your online advertising objectives.

Attendees will receive a certificate of completion along with bragging rights shared by more than 5,100 professionals throughout 320 events in nine countries and counting who have all taken the Real-time Advertising Academy course.