Companies in the United States will spend $65 billion on SEO this year and by 2020, this is set to rise to $79.27 billion. Even though technical SEO is still important, content creation & promotion has become a big part of SEO in 2016. Achieving measurable results with content requires creativity, and that's one of the main reasons why we are all here at SXSW: to get inspired. Agency folk, in-house specialists, freelancers, entrepreneurs lets come together to discuss what works for SEO in 2017 and share how SXSW has inspired us.