Companies in the United States will spend $65 billion on SEO this year and by 2020, this is set to rise to $79.27 billion. Even though technical SEO is still important, content creation & promotion has become a big part of SEO in 2016. Achieving measurable results with content requires creativity, and that's one of the main reasons why we are all here at SXSW: to get inspired. Agency folk, in-house specialists, freelancers, entrepreneurs lets come together to discuss what works for SEO in 2017 and share how SXSW has inspired us.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.