We all love and embrace our digital services. But in an era when usability is everything, why is it that this doesn't apply when it comes to consumer friendly terms and transparency on data gathering?
We have exposed terms and practices that are everything but consumer and privacy friendly in major cloud storage services, apps, fitness wearable and connected toys. In this talk we will to share cutting edge analysis of these challenges and solutions, and it will particularly helpful for companies targeting the European market.