Media War: Publishers vs. Platforms & Influencers

Mar 14, 2017

12:30pm – 1:30pm CT

Not long ago, publishers were powerful gatekeepers that could build sustainable businesses and offer access to audiences that advertisers needed to reach. Today, this power has mostly disappeared. Publishers are fighting a two-front war. On one side are individual influencers, who often have more direct access to audiences and more influence than legacy media companies. On the other side are social platforms, like Facebook and LinkedIn, which have become the true gatekeepers to audiences that publishers once owned. In this panel, the editor-in-chief of Contently sits down with the tech editor of Fast Company, the creator of Unthinkable and the senior editor of Blendle to discuss who will win.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jessica Best
photo of Joe Lazauskas
Joe Lazauskas


photo of Harry McCracken
Harry McCracken

Fast Company

photo of Mark Schaefer
Mark Schaefer

Schaefer Marketing Solutions

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