Media War: Publishers vs. Platforms & Influencers

Not long ago, publishers were powerful gatekeepers that could build sustainable businesses and offer access to audiences that advertisers needed to reach. Today, this power has mostly disappeared. Publishers are fighting a two-front war. On one side are individual influencers, who often have more direct access to audiences and more influence than legacy media companies. On the other side are social platforms, like Facebook and LinkedIn, which have become the true gatekeepers to audiences that publishers once owned. In this panel, the editor-in-chief of Contently sits down with the tech editor of Fast Company, the creator of Unthinkable and the senior editor of Blendle to discuss who will win.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Joe Lazauskas

Contently

Harry McCracken

Fast Company

Mark Schaefer

Schaefer Marketing Solutions

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Format:

Panel

Type:

Session

Track:

Journalism

Level:

Intermediate