Product management is suddenly hip. How could that happen? Despite lacking some of the ‘big business’ glamor, product management is where the action is today. Product managers are no longer the groupies of the tech scene - they're a key part of the band. It is they who ultimately create value out of technology and code, of design and user experience (UX) with a clear focus on humans. We no longer call the audience users or consumers, but people — or human beings. This session will discuss why we see a shift to product and product thinking, to people and human-centered design and to product people who make all this magic happen.