Sci-Fi Realities and Tomorrow’s Consumer

Mar 11, 2017 | 12:30pm – 1:30pm CT
See more events tagged:


Kristy Richards

The Lab

Welcome to the future where AI looms large and devices no longer exist, replaced by connected smart environments.

How will society change? How will it impact how people communicate and interact? What cultural ideals and values will rise in importance, and what will be left behind? What hints can sci-fi provide on how the world and society will change?

Bringing together a cultural expert with a sci-fi novelist to put forward an image of the world tomorrow, and most importantly how this will shape the consumer of tomorrow. Providing a brief for brands, marketers and innovators on how to fit in, connect to and influence this rapidly approaching future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Advanced