Sci-Fi Realities and Tomorrow’s Consumer

Mar 11, 2017

12:30pm – 1:30pm CT

Welcome to the future where AI looms large and devices no longer exist, replaced by connected smart environments.

How will society change? How will it impact how people communicate and interact? What cultural ideals and values will rise in importance, and what will be left behind? What hints can sci-fi provide on how the world and society will change?

Bringing together a cultural expert with a sci-fi novelist to put forward an image of the world tomorrow, and most importantly how this will shape the consumer of tomorrow. Providing a brief for brands, marketers and innovators on how to fit in, connect to and influence this rapidly approaching future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kristy Richards
photo of Cat Sparks
Cat Sparks

Cosmos Magazine

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