Make it Hard: Benefits of Creative Problem Making


Aaron Duffy


Andrew Geller


Jordan Stone


Creators shouldn’t just solve problems; they should make them. Solutions to existing problems are often derivative. Innovation happens by making it hard.

To prove the point, the panelists will make and solve a problem on stage. Sounds and images collected live from the audience will be used to create an original music video. No matter what happens, the video will be uploaded to Flula’s YouTube channel.

The solutions creative problem making yields sometimes fail, sometimes succeed, but are always original. Join this session as both the audience and panelists experience a microcosm of this process.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner