For millions of entrepreneurs and business executives, press is a black box. Startups and Fortune 500s alike pay millions for PR firms that often turn out to be ineffective. Why are the TechCrunches and USA Todays of the world not writing about your company? Why are there 4.6 PR people per journalist in the US? In this panel, seasoned tech journalists and founders discuss the press in detail, deconstructing what pitches journalists hate and which pitches they seem to love. This is the chance to get all your questions about media and PR answered.