Advertising for Good, What Is It Good For?
It has been, for the last ten years, de rigueur for brands and marketers to shift their focus on advertising that brings some good for the people. From Unilever to Coca-Cola, to Google to Puma; hundreds of brands create advertising that is not trying to sell a product, but to help a cause or to relieve an issue of humanity.
On the other hand these efforts are criticised for not actually solving anything and for ultimately being another way of self-promotion.
This is an honest take by two ad-guys on what ‘advertising for good’ is actually good for.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.