We’ve spent decades imagining what the future looks like, but what happens if you want to build the sport of the future today? It's simple. Just win over the hearts and minds of the modern viewer, delivering against a set of massive expectations formed by decades of video games, movies and sci-fi fantasies. And there is no new sport with higher expectations than drone racing, where fans immediately think of Star Wars pod racing or the Tron lightcycle; ideas based entirely on computer graphics nearly impossible to recreate in real life. How can you live up to the hype? Nick Horbaczewski, DRL CEO, discusses the impact of sky-high expectations and creating tech, media & experiences to surpass them.