Music's impact on human behavior has been exhibited in a variety of studies. Music can change your mood, but it can also do everything from encourage riskier behavior on the casino floor to influence your food choices. As Virtual Reality and Augmented Reality content creators struggle with how to direct the viewer's gaze in 360 environments, we discuss whether music can be the perfect emotive and nuanced tool to propel the viewer through story or game based experiences. This panel brings together music psychology experts, VR/AR creators and interactive music producers to discuss the power of music on behavior and whether it can be crafted into a guide through VR & AR worlds.