Many people can write and report about music but very few can report well on the music business. Moderated by a veteran Billboard editor, this panel will examine both the basics of what is expected for strong music business reporting and reporters and will also discuss the role that reporters can and do play in the industry at large. Are we partners, publicists, adversaries, muckrakers, truth-tellers – or (more likely) all of the above, depending on the situation? How does this dynamic play out? What is or isn't fair game? There's no shortage of panels discussing the ethics of covering music, but very few covering the same ground about the music business.