The Symbiosis of Brains, Marketing, and Design

Mar 12, 2017

11:00am – 2:00pm CT

This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”

How can understanding the brain inform your marketing and design strategies? The end goal of business is to create products and services that can satisfy our needs and prompt us to open our wallets. Understanding human behavior through neuroscience, marketing, and user experience can illuminate consumer needs across a variety of target markets and how businesses can align their products to meet those needs. Tommy Hung and Caitlin Pequignot of Purple, Rock, Scissors will explore current marketing trends, insights from behavioral economics, UX, and neuroscience, leading to a scientific framework with insights from human behavior to make your business strategy more actionable and efficient.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tommy Hung
Tommy Hung

Purple Rock Scissors

photo of Caitlin Pequignot
Caitlin Pequignot

Purple Rock Scissors

Primary Access
Platinum Badge
Interactive Badge