"Sometimes the questions are complicated and the answers are simple." Dr. Seuss

This session highlights ways to reduce complexity when we design and code so we can achieve more while doing less.

In our increasingly complex world, the problems of building and designing experiences that satisfy peoples’ needs on their ever-expanding variety of devices is likely giving us headaches.

Is Dr. Seuss right, are the answers simple? This session will explore our world examining amongst others; elevators, captain’s logs, pop music, choice, Toyota’s car manufacturing process, the Big Bang, a Chinese emperor and an army colonel to see what lessons we can learn if we embrace simplicity and Keep It Simple Stupid.