Small venues provide audiences with unrivaled intimate experiences. These venues are a critical part of the touring ecosystem. Programming venues with less than 500 seats also creates unique challenges. Thin profit margins and competition for discretionary income makes programming a small venue a very risky business. This panel will focus on the decision making process, maximizing the audience experience, and managing the risks of programming small venues.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.