48 hours of video are being released on YouTube every minute. Conventional marketing strategies fail to drive fans' engagement, and artists are looking for original ways to connect with new audiences. The panel aims to share original content ideas - practical applications and concepts that use technology to drive engagement among fans, both online and in live events. We'll discuss trends in digital art, marketing and gamification.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.