The Future of Music Artwork is Gamified

Mar 15, 2017 | 5:00pm – 6:00pm CT
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The Future of Music Artwork is Gamified


Anthony Ciannamea


Isaac Cohen


Roey Tsemah


David Wexler


48 hours of video are being released on YouTube every minute. Conventional marketing strategies fail to drive fans' engagement, and artists are looking for original ways to connect with new audiences. The panel aims to share original content ideas - practical applications and concepts that use technology to drive engagement among fans, both online and in live events. We'll discuss trends in digital art, marketing and gamification.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner