Guerrilla UX Studies in the Mist

Guerrilla UX Studies in the Mist


Craig Tomlin

WCT & Associates LLC

Guerrilla UX studies are growing in number and popularity (unlike endangered gorillas). Drawn from numerous observations and diverse experiences in conducting Guerilla UX studies, the session will focus on the pros and cons of this speedy, inexpensive, and flexible methodology. Learn how and when to put Guerrilla UX studies into the UX design process. Plus get tips for conducting effective sessions, analyzing results and transferring the knowledge to other team members.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Design
Level: Intermediate