This lab explores how to brainstorm, build, deliver and distribute multimedia stories in ways that both delight and rally your audience. We’ll walk through our tried and tested method and answer these questions along with whatever others you bring to the table:

How do you decide which stories to cover and which angle to approach them from? How do you determine the best tools and mediums to employ? How do you “put skin in the game”? (In other words, how do we color the facts with actual faces, stories and experiences?) How do you identify and choose new mediums to engage, surprise and delight your audience? How do you come up with and create distributable content for respective digital platforms? How do you do MORE than just tell the story?

This event is part of the Social Good Hub, a creative content venue curated and produced by SXSW Eco. See the full schedule of programming and special events at sxsw.com/socialgood.