Empathy Building for Innovation

Humans have been at the center of design practices for a long time. Although product makers and designers have always sought to understand their customers, they often miss an opportunity. By including a diverse set of people in the design process with a range of physical and cognitive abilities, we can start to understand how empathy and diversity fuel innovation. In this participatory session, we will explore important considerations and practical approaches to uncover universal human motivations, identify barriers and exclusion that impact participation, and glean insight from how people adapt. We'll build off one another's experiences and stress test our ideas to evolve our thinking along the way. Come ready to participate and learn how this inclusive design practice can impact your work - even if you're not in the business of making products. To learn more about Microsoft’s approach to inclusive design visit www.microsoft.com/design/inclusive.

This event is part of the Social Good Hub, a creative content venue curated and produced by SXSW Eco. See the full schedule of programming and special events at sxsw.com/socialgood.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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