Rudy Tee Gonzales with King Pelican

Rudy Tee Gonzales with King Pelican

credit: Jaime Monzon

As one of the major pioneers of Chicano rock'n'roll and later a successful Tejano singer, Rudy Tee Gonzales helped put San Antonio's famous West Side Sound on the map, inspiring everyone from Doug Sahm to ? and The Mysterians.

In 1952, 14 year old Rudy Tee Gonzales started his own conjunto band in San Antonio, Conjunto Los Panchitos. However all that changed when he first heard Johnny Guitar Watson, Bobby Blue Bland and other national R&B. He immediately started a new band enlisting Big Ralph Sanchez (Big Ralph & The Gigolos) on sax, brother Red Gonzales on drums and others. By the late 1950’s they cut some of the earliest Chicano rock and roll on small San Antonio labels. Many of these were written by Rudy, including “I Cry, Cry” (Rio), “Indian Rock” (Blaze) and “Morning Glory” (Red Top).

1961 brought their first big package show with Mexican performers playing at the Alameda Theatre in San Antonio. Now known as (Rudy &) The Reno Bops, Gonzales was recording for Renner Records, doing covers of popular R&B and Rock’n’Roll songs which Rudy had translated into Spanish including “Tossing & Turning” as “Vueltas y Vueltas” , “The Twist” as “El Twist”, “Don’t Cry No More” as “No Llores Mas”.

This act toured Texas, from SA to Corpus to Houston then off to California and on to the East Coast. Around this time Jesus Martinez and Los Teen Tops came to San Antonio for a show. Rudy and Los Teen Tops hit it off and Rudy found himself on a 30 hour train trip from San Antonio to Mexico City. He spent a few weeks down in Mexico playing bass and translating songs. Los Teen Tops wanted him to stay but Rudy was in the Army Reserves at the time and had to go back to SA.

In 1965, Pato Gonzales was Rudy’s promoter and booking agent. Pato along with wife Lily (owners of Bego Records) offered a deal to Rudy to co-own a new record label, soon dubbed Pa-Go-Go Records. The first act on the label was a little band out of Michigan called ? and The Mysterians. Their first release for Pa-Go-Go was “96 Tears” b/w “Midnight Hour”, produced by Rudy. The label went on to release many other highly sought after 45’s from 1965-1967.

The intervening 35+ years would see Rudy Tee continue to perform, most notably as a Tejano singer until 2015 when he was invited to appear as a headliner at Ponderosa Stomp in New Orleans. Rudy and the Reno Bops performed to over 1,500 music fanatics playing songs from their catalog not touched since their original release on 45 RPM. Their songs and energy sent the New Orleans crowd into a huge dance party, sparking a new interest in the subgenre of Texas music known as the “Westside Sound”.

2017 brings a special collaboration between Rudy and surf and twang killers King Pelican, performing material he hasn’t done since the early 60‘s. The new act captures the true sound and excitement of the era when Rudy was playing all over Texas, California and Mexico City. King Pelican has the big chops and driving beat to really showcase the raw energy of Rudy Tee and this collaboration is a must-see.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Genre: Latin Rock
Subgenre: Garage
From: San Antonio, TX