A Conversation with John Gaeta and Ana Serrano
Wednesday, March 16
12:30PM - 1:30PM
Hilton Austin Downtown
500 E 4th St
From pioneering virtual cinema for the Matrix Trilogy to proofing the future shapes of Star Wars, John Gaeta has had a hand in the creation of some of the most iconic and soon to be most immersive moments ever created for mainstream audiences.
He has introduced us to Bullet Time, Virtual Cinematography, Nuvies and Holo Cinema. All of these form bending creative innovations have brought storytellers and story lovers alike one step closer to “stepping inside” cinema. Now he is poised to finish the job as the Executive Creative Director for ILMxLAB, the new Immersive Entertainment division created by Lucasfilm.
Please join John and Ana as they collectively imagine with the SXSW audience the future of Immersive Cinema, Virtual Reality, Augmented Reality, Regular Reality and a whole bunch of irrelevant banter.
Chief Digital Officer
CFC Media Lab
Ana Serrano is the Chief Digital Officer of the CFC and Founder of CFC Media Lab, the world-renowned institute for interactive storytelling created in 1997. Serrano is driving the digital transfor...Show the rest
Ana Serrano is the Chief Digital Officer of the CFC and Founder of CFC Media Lab, the world-renowned institute for interactive storytelling created in 1997. Serrano is driving the digital transformation of the CFC into a unique blend of talent, product and company accelerator and creative production house. Most recently, she launched Canada's first digital entertainment accelerator IDEABOOST and serves as its Managing Director. To date, Serrano has directed the development of over 130 digital media projects, mentored over 50 start-ups, and has received numerous awards from the digital media, film, and theatre industries in both Canada and the U.S., including a Digital Media Trailblazing Award in 2015 from the Academy of Canadian Cinema & Television.Hide the rest
Exec Creative Dir
Lucasfilm / Ilmxlab