2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

A Conversation with John Gaeta and Ana Serrano

Wednesday, March 16
12:30PM - 1:30PM

Hilton Austin Downtown
Salon A
500 E 4th St

From pioneering virtual cinema for the Matrix Trilogy to proofing the future shapes of Star Wars, John Gaeta has had a hand in the creation of some of the most iconic and soon to be most immersive moments ever created for mainstream audiences.

He has introduced us to Bullet Time, Virtual Cinematography, Nuvies and Holo Cinema. All of these form bending creative innovations have brought storytellers and story lovers alike one step closer to “stepping inside” cinema. Now he is poised to finish the job as the Executive Creative Director for ILMxLAB, the new Immersive Entertainment division created by Lucasfilm.

Please join John and Ana as they collectively imagine with the SXSW audience the future of Immersive Cinema, Virtual Reality, Augmented Reality, Regular Reality and a whole bunch of irrelevant banter.

Hashtags: #sxsw


Ana Serrano at SXSW

Ana Serrano

Chief Digital Officer

CFC Media Lab

Ana Serrano is the Chief Digital Officer of the CFC and Founder of CFC Media Lab, the world-renowned institute for interactive storytelling created in 1997. Serrano is driving the digital transfor...

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John Gaeta

Exec Creative Dir

Lucasfilm / Ilmxlab


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Event Type
VR/AR Track
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